FOR IMMEDIATE RELEASE
CONTACT: Elizabeth Bridgers
(404)329-7544
Joann Schellenbach
(212)382-2169
"There has been much scrutiny of the World Wide Web and the information that children have access to on the Web," says Steve Dickinson, national vice president of public relations for the American Cancer Society. "We are striving to offer a site that is completely positive, informative, educational and fun that young people will continue to visit while they're surfing the 'net."
The Great American SmokeScream website will create awareness among kids and teens of the social and financial disadvantages of smoking. It is also designed to further excite teens by bringing the Great American SmokeScream to life in multimedia in a language and style that is appealing to young people. The theme of the Great American SmokeScream, "You're Too Smart To Start," speaks directly to young people in a style that is uniquely their own.
The American Cancer Society's Great American SmokeScream website is connected to the American Cancer Society's national website. It can also be located by clicking on the "SmokeScream" button on the American Cancer Society's America Online site.
The Great American SmokeScream and the Great American SmokeScream website were created for the American Cancer Society by SicolaMartin of Austin, Texas. The program began in 1994 in Texas as the Giant Texas SmokeScream where hundreds of thousands thousands of kids in 5th to 8th grade screamed out against smoking.
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