In Reply to: I don't know where you get your ideas from posted by peand on August 06, 1996 at 11:55:08:
> I also have lots of friends working there and I've
> seen all profitcalculations and I can tell you that
> McD is making a poor profit if any on the
> Happy meal.According to the information in the McDonald's own
confidential staff handbook, in the section on children
parties and how to run them... McDonald's make most of
their profit from the extra purchases made by parents
(and those extras demanded by their children) rather
than from the sale of the party 'package' as such.Perhaps the orginal poster was talking about the tactics
mentioned in the staff handbook regarding parties...
ie. use additional suggestive selling to parents in order
to increase sales and profit, since the profit margin on
the such promotions are kept low in order to increase
take up.