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Monster Media 1994 #1
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1994-03-26
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NEXUS INTERNATIONAL BROADCASTING ASSOCIATION
IRRS-SHORTWAVE
The Cultural Radio Link to Europe
In 1987, a small group of idealistic and highly dedicated people
with broadcasting experience of their own had the idea of
starting a shortwave radio station to act as a link between
independent cultural program makers and the European Audience.
The shortwave medium had been recognized for years as the most
effective means of reaching the largest number of Europeans by
radio and for the high quality of its audience.
"The Italian Radio Relay Service" went on-the-air in November,
1988 and was an immediate success. The founders of NEXUS-IBA used
their own funds to finance the necessary equipment, and initially
used the facility in their spare time on Saturdays and Sundays to
broadcast their own programming consisting of music, discussion
programs, topical presentations, vintage radio shows, and plays.
IRRS quickly became a unique part of the European shortwave scene
and attracted a lot of publicity and interest. In fact, the
experiment was so successful that enquiries poured in from other
program producers who were also anxious to use shortwave, but
could not afford the high rates for airtime charged by the
established commercial relay stations. And so, the NEXUS/IRRS
idea grew.
Soon afterwards, IRRS began airing the current affairs and
cultural programs of leading international, intergovernmental
agencies and special program services produced by other
broadcasters. Literally thousands of listeners praised their
content as being of a quality and nature not available elsewhere.
The much older NEXUS FM station in Milan is today the sole outlet
of the BBC World Service and a major source of multilingual
programs in Italy's most important industrial and commercial
center.
Proof of NEXUS-IBA' established position in international
broadcasting is the fact that it has earned a coveted separate
listing in the prestigious "World Radio and TV Handbook" and
"Passport to Worldband Radio", the leading "Who's Who's" in
international radio.
In the religious broadcasting field, a number of internationally
known and respected radio ministries have also become NEXUS
members, making NEXUS-IBA in co-operation with "European Gospel
Radio" one of the leading outlets of multilingual spiritual
programming in Europe. NEXUS-IBA is, however, strictly
non-denominational and open to membership of all faiths.
With its seat in Milan, NEXUS is a non-profit association founded
under Italian Law. According to the Italian Broadcasting Act of
1991, The Association is designated as a "non-profit community
broadcaster operating in the public interest". NEXUS-IBA makes
broadcast time available to members of the Association AT COST.
Membership fees are very modest and entitle members to the lowest
airtime rates. The small NEXUS-IBA administrative staff is highly
dedicated and receives no remuneration beyond legitimate
expenses. All revenues above rents, electrical, and maintenance
costs go back into the Association so as to guarantee the lowest
possible airtime rates.
NEXUS-IBA is based in Italy, but is truly international in its
scope and philosophy. In fact, current programming is in English,
French, Spanish, Russian, Polish, and Ukrainian.
Programs may be in any language and deal with any subject. The
NEXUS-IBA Executive Council exercises no censorship or control,
and intervenes only in cases where there might be a clear
conflict with or violation of Italian Law.
IRRS-SHORTWAVE: THE TECHNICAL SIDE
On shortwave, NEXUS-IBA operates one SIEMENS transmitter of
extremely high quality and reliability. It is rated at 10 kw
output and is fully automatic. Although capable of standard AM
(double side-band) transmission, NEXUS-IBA has chosen to operate
with the much more effective and efficient "A3A" modulation, i.e.
Single Side-Band, reduced carrier mode, as recommended by the
International Telecommunication Union. In this way, our signal
has the same communication power as a conventional AM transmitter
of 30 kw, while remaining completely compatible with non-SSB
receivers. Careful frequency management and the use of digital
audio processing techniques assure a signal strength and
subsequent high station profile all over Europe and the
Mediterranean area.
>From concept to transmission, NEXUS-IBA is on a solid basis, and
would be happy to welcome your organization as a member. Please
contact us soon for more information.
WHO NEEDS NEXUS-IBA?
Anyone who wants to talk to Europeans by radio in the most
cost-effective manner.
Do you remember the pictures that went around the world during
the Gulf War, showing people glued to their shortwave radios to
get the latest news from the outside world? During that crisis,
sales of shortwave receivers skyrocketed leaving dealers with
empty shelves. Shortwave once again demonstrated its importance
and effectiveness.
For all the talk of satellite radio and TV, shortwave radio
remains the most cost-effective electronic mass medium that can
span enormous distances instantly and penetrate into every home
in Europe. In addition, shortwave radio is portable, and is a
companion wherever one goes. It is truly the world's most mobile
electronic mass medium. Modern shortwave receivers are
ultra-compact and very easy to use.
NEXUS-IBA offers you this direct access to tens of millions of
Europeans at LOW RATES.
Do you remember when a telephone call between the U.S. and Europe
cost $5.00 a minute? Today that same call costs a fraction of
that amount. Thanks to cost-saving modern technology and, above
all, automation, the miracle of international broadcasting has
also become affordable for everyone. As specified in its legal
charter, NEXUS-IBA makes this non-profit service available in
Europe over shortwave and local FM.
The non-profit NEXUS system has cut overhead to the bone, but not
at the cost of quality service! The small, dedicated NEXUS staff
is non-salaried. This fact, along with computerization coupled
with state-of-the-art transmission equipment ensure NEXUS members
reliable, top quality coverage of Europe AT COST.
WHO WILL I REACH?
Technically-speaking, your message will reach every household and
individual in Europe with a shortwave radio - and that's
conservatively estimated at over 50 MILLION PEOPLE! And there are
millions more travelers who carry shortwave with them to keep in
touch with the world and for companionship along the way.
Perhaps more important is the QUALITY of the shortwave audience.
Shortwave listeners are well known for their above average
education, open-mindedness, and interest in international,
intellectual, and cultural affairs. Beside that, you will be in
excellent company on NEXUS-IBA, which has already been used for
years as a relay by international broadcasters and official
international agencies of the highest standing.
NEXUS-IBA OFFERS MORE THAN JUST AIRTIME
Our non-profit organization has an expertise in European
shortwave going back more than a quarter of a century.
We offer TOTAL COUNSELING. We want to help you make your
broadcasting mission a success. Whatever your programming,
NEXUS-IBA will help you reach the right audience at the right
time. If desired, this free counseling includes editorial as well
as technical assistance, custom tailored to your individual
needs. We offer extremely flexible scheduling, ranging from
regular daily and weekly service to sporadic, ad hoc broadcasting
of special programs. We are prepared for short-notice service,
and even for program material fed by telephone.
NO ONE IS TOO BIG NOR TOO SMALL TO BE PART OF NEXUS-IBA
Smaller programmers will appreciate the value for money of the
NEXUS system made possible by its non-profit basis. Larger
program institutions should be aware that, even if they operate
their own facilities on shortwave, NEXUS-IBA reaches a very loyal
and high quality FRAGMENT of the shortwave market that may not
make a habit of listening to other stations. Our listeners have
repeatedly expressed appreciation for the unique variety and
quality of NEXUS-IBA programs, reflecting the wide range of
NEXUS-IBA members.
Perhaps you have "minority" program material that is not suited
to your regular operations, or for which no time is available on
your regular outlets. The chances are that this material will
find a grateful audience via NEXUS-IBA. Furthermore, NEXUS-IBA
has no political or religious affiliation. It has a very liberal
editorial policy and does not edit or censor material unless in
crass violation of official legal guidelines. With NEXUS-IBA you
get your message on-the-air the way you want it heard. You are
not at the mercy of a production middleman.
You should also be aware that although licensed as a
non-commercial, "community" radio station, the liberal Italian
regulations expressly permit sponsoring by name as well as
limited commercial messages which may be included in your
programming.
NEXUS-IBA is also interested in time and program exchange
arrangements with other shortwave, mediumwave, and FM stations.
We could go on. But we think it would be more productive to talk
with you directly about YOUR particular needs. Whether you are
involved in cultural, tourist, current affairs, or religious
programming, NEXUS-IBA was created to serve YOUR needs.
Please contact us for detailed information at no cost or
obligation. You are just a 'phone call or letter away from your
direct link to the European shortwave market. And don't forget
our FM service in Milan, serving the international community in
Italy's most important financial and business center.
-----------------------------------------------------------------
For more information contact:
NEXUS-International Broadcasting Association
P.O. Box 10980
I-20110 Milano MI
Italy
phone: +39-2-337 29 7788 / +39-2-266 6971
fax: +39-2-706 38151
email: 100020.1013@CompuServe.com
Compuserve: [100020,1013]