Monster Media 1994 #1/monster.zip/monster/HAM/IRRSGENL.ZIP/IRRSGENL.TXT

Text File | 1994-03-26 | 11KB | 221 lines

           NEXUS INTERNATIONAL BROADCASTING ASSOCIATION
                          IRRS-SHORTWAVE
                The Cultural Radio Link to Europe

In 1987,  a small group of idealistic and highly dedicated people
with  broadcasting  experience  of  their  own  had  the  idea of
starting a shortwave radio  station  to  act  as  a  link between
independent  cultural  program makers and  the European Audience.
The shortwave  medium had been recognized  for years as  the most
effective  means of reaching the largest number  of  Europeans by
radio and for the high quality of its audience.

"The Italian Radio Relay Service"  went  on-the-air  in November,
1988 and was an immediate success. The founders of NEXUS-IBA used
their own funds to finance the necessary equipment, and initially
used the facility in their spare time on Saturdays and Sundays to
broadcast their  own programming consisting  of music, discussion
programs,  topical presentations, vintage radio shows, and plays.
IRRS quickly became a unique part of the European shortwave scene
and attracted a lot  of  publicity  and  interest.  In  fact, the
experiment was so successful that enquiries poured  in from other
program  producers who were  also  anxious to  use shortwave, but
could not afford  the  high  rates  for  airtime  charged  by the
established commercial  relay stations.  And  so,  the NEXUS/IRRS
idea grew.

Soon  afterwards,  IRRS  began  airing  the  current  affairs and
cultural  programs  of  leading  international, intergovernmental
agencies   and   special  program  services  produced   by  other
broadcasters.  Literally  thousands  of  listeners  praised their
content as being of a quality and nature not available elsewhere.


The much older NEXUS FM station in Milan is today the sole outlet
of  the BBC World Service  and  a  major  source  of multilingual
programs  in  Italy's most  important  industrial  and commercial
center.

Proof  of  NEXUS-IBA'   established  position   in  international
broadcasting is the fact  that  it has earned a  coveted separate
listing in  the prestigious "World  Radio  and  TV  Handbook" and
"Passport to  Worldband  Radio",  the  leading  "Who's  Who's" in
international radio.

In the religious broadcasting field,  a number of internationally
known  and respected  radio  ministries  have  also  become NEXUS
members,  making NEXUS-IBA  in co-operation with "European Gospel
Radio"  one  of  the leading  outlets  of  multilingual spiritual
programming   in   Europe.   NEXUS-IBA   is,   however,  strictly
non-denominational and open to membership of all faiths.

With its seat in Milan, NEXUS is a non-profit association founded
under Italian Law.  According to the Italian Broadcasting  Act of
1991,  The Association is  designated as a  "non-profit community
broadcaster  operating in  the public  interest". NEXUS-IBA makes
broadcast time available to  members of the  Association AT COST.
Membership fees are very modest and entitle members to the lowest
airtime rates. The small NEXUS-IBA administrative staff is highly
dedicated   and   receives  no  remuneration   beyond  legitimate
expenses.  All revenues above rents,  electrical, and maintenance
costs go back into the Association so as to  guarantee the lowest
possible airtime rates.

NEXUS-IBA  is based in Italy,  but is truly international  in its
scope and philosophy. In fact, current programming is in English,
French, Spanish, Russian, Polish, and Ukrainian.

Programs may be in  any language  and deal with any  subject. The
NEXUS-IBA  Executive Council exercises no censorship  or control,
and intervenes  only  in  cases  where  there  might  be  a clear
conflict with or violation of Italian Law.


                IRRS-SHORTWAVE: THE TECHNICAL SIDE

On  shortwave,  NEXUS-IBA  operates  one  SIEMENS  transmitter of
extremely  high  quality and reliability.  It  is rated  at 10 kw
output and is  fully automatic.  Although capable  of standard AM
(double side-band)  transmission, NEXUS-IBA has chosen to operate
with the much more effective and efficient "A3A" modulation, i.e.
Single Side-Band,  reduced carrier mode,  as  recommended  by the
International  Telecommunication Union.  In this way,  our signal
has the same communication power as a conventional AM transmitter
of 30  kw,  while  remaining completely  compatible  with non-SSB
receivers.  Careful frequency  management and the  use of digital
audio  processing   techniques  assure  a   signal  strength  and
subsequent  high  station   profile  all  over  Europe   and  the
Mediterranean area.

>From concept to transmission,  NEXUS-IBA is on a solid basis, and
would be happy to welcome your  organization as a  member. Please
contact us soon for more information.
WHO NEEDS NEXUS-IBA?

Anyone  who wants to  talk  to  Europeans by  radio  in  the most
cost-effective manner.

Do you  remember the pictures that  went around the  world during
the Gulf War,  showing people glued to their  shortwave radios to
get the latest news from  the outside world?  During that crisis,
sales of  shortwave receivers  skyrocketed  leaving  dealers with
empty shelves.  Shortwave once again  demonstrated its importance
and effectiveness.

For all the talk  of  satellite  radio  and  TV,  shortwave radio
remains the most  cost-effective electronic mass  medium that can
span enormous distances instantly and penetrate  into  every home
in  Europe.  In addition,  shortwave radio is portable,  and is a
companion wherever one goes.  It is truly the world's most mobile
electronic   mass   medium.   Modern   shortwave   receivers  are
ultra-compact and very easy to use.

NEXUS-IBA offers you this  direct  access to tens  of millions of
Europeans at LOW RATES.

Do you remember when a telephone call between the U.S. and Europe
cost  $5.00  a minute?  Today that same call costs  a fraction of
that amount.  Thanks to cost-saving modern  technology and, above
all,  automation,  the miracle of international  broadcasting has
also  become affordable for everyone.  As specified in  its legal
charter,  NEXUS-IBA makes this  non-profit  service  available in
Europe over shortwave and local FM.

The non-profit NEXUS system has cut overhead to the bone, but not
at the cost of quality service!  The small, dedicated NEXUS staff
is non-salaried.  This fact,  along  with computerization coupled
with state-of-the-art transmission equipment ensure NEXUS members
reliable, top quality coverage of Europe AT COST.


                        WHO WILL I REACH?

Technically-speaking, your message will reach every household and
individual  in  Europe  with  a  shortwave  radio  -  and  that's
conservatively estimated at over 50 MILLION PEOPLE! And there are
millions more travelers who carry shortwave with them  to keep in
touch with the world and for companionship along the way.

Perhaps more important is the QUALITY of the  shortwave audience.
Shortwave  listeners  are  well  known  for  their  above average
education,   open-mindedness,   and  interest  in  international,
intellectual,  and cultural affairs.  Beside that, you will be in
excellent company on NEXUS-IBA,  which has already been  used for
years  as  a relay  by  international  broadcasters  and official
international agencies of the highest standing.


             NEXUS-IBA OFFERS MORE THAN JUST AIRTIME

Our  non-profit   organization  has  an   expertise  in  European
shortwave going back more than a quarter of a century.

We  offer  TOTAL  COUNSELING.  We  want  to  help  you  make your
broadcasting  mission  a  success.   Whatever  your  programming,
NEXUS-IBA  will  help you reach  the right audience  at the right
time. If desired, this free counseling includes editorial as well
as  technical  assistance,  custom  tailored  to  your individual
needs.  We  offer  extremely  flexible  scheduling,  ranging from
regular daily and weekly service to sporadic, ad hoc broadcasting
of special programs.  We are prepared  for  short-notice service,
and even for program material fed by telephone.


     NO ONE IS TOO BIG NOR TOO SMALL TO BE PART OF NEXUS-IBA

Smaller programmers will  appreciate  the value for money  of the
NEXUS  system  made  possible  by  its  non-profit  basis. Larger
program institutions should be  aware that,  even if they operate
their own facilities on shortwave, NEXUS-IBA reaches a very loyal
and high  quality FRAGMENT of the shortwave market  that  may not
make a habit of listening to  other stations.  Our listeners have
repeatedly  expressed appreciation  for  the  unique  variety and
quality of  NEXUS-IBA  programs,  reflecting  the  wide  range of
NEXUS-IBA members.

Perhaps you have "minority"  program material that is  not suited
to your regular operations,  or for which no time is available on
your regular outlets.  The chances are  that  this  material will
find a grateful  audience  via NEXUS-IBA.  Furthermore, NEXUS-IBA
has no political or religious affiliation.  It has a very liberal
editorial policy and does not  edit or censor  material unless in
crass violation of official legal guidelines.  With NEXUS-IBA you
get your message on-the-air  the way you want  it  heard. You are
not at the mercy of a production middleman.

You  should  also  be  aware   that   although   licensed   as  a
non-commercial,  "community"  radio station,  the liberal Italian
regulations  expressly  permit  sponsoring  by  name  as  well as
limited  commercial  messages  which  may  be  included  in  your
programming.

NEXUS-IBA  is  also  interested  in  time  and  program  exchange
arrangements with other shortwave, mediumwave, and FM stations.

We could go on.  But we think it would be more productive to talk
with  you directly about  YOUR particular needs.  Whether you are
involved  in  cultural,  tourist,  current  affairs, or religious
programming, NEXUS-IBA was created to serve YOUR needs.

Please  contact  us  for  detailed  information  at  no  cost  or
obligation.  You are just a 'phone call or letter away  from your
direct  link to the European  shortwave market.  And don't forget
our FM service in Milan,  serving the international  community in
Italy's most important financial and business center.

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For more information contact:


           NEXUS-International Broadcasting Association
                          P.O. Box 10980
                        I-20110 Milano MI
                              Italy
            phone: [phone]
                       fax: [phone]
                email: [e-mail]
                    Compuserve: [100020,1013]