I don’t know what it is, but no matter how many premium beers you offer, or if you simply put all your effort into producing one Gods-gift-to-fermentation lager, half of your customers will ask for “Bud.” So you take the time and effort to tell them that you’re a brewery, that you produce only premium unfiltered, unpasteurized select beer.
“Yo, Lumpy! We make our own beer. Naked Nubians roam the forests of Mendocino gathering only the female Cascade hops as they come into estrus. The barley used is grown on private acreage in Virginia where Thomas Jefferson grew the grain to make beer for the party after the signing of the Declaration of Independence. The yeast is from a ‘mother’ gathered originally from Mesopotamians more than eight thousand years ago and brought to us by special couriers of Babylonian albino lesbians . . . and
