•  focuses on the relationship you have with your customer, 
    Customer Service = Product + Relationship
 
•  emphasizes that everyone we deal with, both within and outside our organization, is a customer
 
•  designed for everyone in an organization where customer service is becoming increasingly
    recognized as important
 
•  not intended for front line customer service employees. However even for them it may be useful
    as a introduction or refresher, but they should already be familiar with the course content
 
•  emphasizes the importance of trust in establishing a relationship with your customer
 
•  provides a customer service model based on identifying needs, feelings, and behavior to meet
    a customer’s needs 
 
•  throughout the course simulations and interactions enable the learner to develop and
    practice their customer service skills