Apple Computer, Inc. News Release
FOR IMMEDIATE RELEASE

 
CUPERTINO, California--November 9, 1994--In the first public use
of Apple(r) QuickTime(r) 2.0 for Windows, Entertainment Drive and
Apple Computer, Inc. today announced that QuickTime-based scenes
from Geffen Pictures' soon-to-be-released movie "Interview With
The Vampire," distributed by Warner Bros., are now available for
downloading from Entertainment Drive(tm) on the CompuServe
Information Service. Entertainment Drive, named "One of the 12
Great Online Areas" by Compute Magazine, is one of the fastest-
growing forums on CompuServe.
 
Apple's QuickTime is the industry-standard multimedia software
that makes it possible for users to view and edit video, music,
text, animation and other dynamic information on their computers.
 
"Interview With The Vampire" is the highly anticipated film
version of the first volume of Anne Rice's celebrated "Vampire
Chronicles," and stars Tom Cruise, Brad Pitt, Stephen Rea,
Antonio Banderas and Christian Slater. Critics are calling the
movie, "A mesmerizing, passionate, seductive film. Spellbinding.
Thrilling, moving, horrifying and humorous. 'Vampire' belongs at
the top of your must-see list."
 
"Entertainment Drive members will be first to see actual scenes
from this Fall's hottest film in this amazing new video format,"
said Michael Bolanos, president and executive producer of
Entertainment Drive and entertainment consultant to CompuServe.
"Without QuickTime, delivering movie clips to both Macintosh and
Windows users would hardly be possible. QuickTime enables us to
efficiently distribute one highly compressed version of our clips
to both Macintosh and Windows users, saving us valuable real
estate on-line. Especially with version 2.0, the QuickTime video
quality is superb, and that is very important to users and to the
entertainment industry."

Entertainment Drive has incorporated QuickTime 2.0 into the GO
EDRIVE Movie Viewer, a click-and-play Windows application that
allows users to watch QuickTime movies on PCs by downloading only
one file. CompuServe members can type GO VIEWER to download the
program for a special price of $9.95, with no connect charges.
 
Eight never-before-seen scenes from and about "Interview With
The Vampire" will be downloadable at various frame speeds and
sizes, demonstrating the full-screen "TV-like" quality and
resolution of QuickTime 2.0.  Entertainment Drive has already
unveiled video and audio highlights from Warner Bros.' "Natural
Born Killers," Disney's "The Lion King," New Line Cinema's "The
Mask," All American Television's "Baywatch," and many other film
and TV scenes using QuickTime 1.1. These clips will also be
viewable with QuickTime 2.0, and all future eDrive releases will
use the new software.  Downloading and viewing movie clips from
Entertainment Drive has been extremely popular, and Entertainment
Drive, which was launched in March of this year, already has
nearly 100,000 members on CompuServe.
 
"Apple is a leader in integrating media from a technical
standpoint with technologies such as QuickTime," said Duncan
Kennedy, product line manager of AppleSoft's QuickTime Products
Group.  "But it is exciting services such as Entertainment Drive
that will integrate multimedia into our culture."
 
"Entertainment Drive is an exciting new avenue for entertainment
information," commented Don Buckley, Warner Bros.' vice president
of advertising and publicity. "The potential of this means of
delivery, even in its infancy, is limitless, thanks to
technologies like Apple's QuickTime."

About QuickTime for Windows 2.0
QuickTime for Windows 2.0, available today to developers and end-
users (see related 11/10/94 QuickTime announcement) has features
that enable customers with Windows-based computers to enjoy
exceptionally high-quality video without purchasing additional
hardware. In addition, it has advanced support for integrating
and synchronizing photographs, music, computer animation, musical
scores, CD-quality audio, text, and digital video.  An entire
library of QuickTime Movie Clips is also available on Apple's
online service, eWorld(tm).
 
About Entertainment Drive
In addition to offering sneak previews of Hollywood's hottest
new movies and TV shows using QuickTime, Entertainment Drive has
22 message boards where viewers and entertainment industry
members correspond, live conference rooms, and libraries where
members view and download behind-the-scenes photos and
information, software, sound clips and graphics files from over
70 media companies, many never before available to the public.
Entertainment Drive presented first-ever live online coverage of
the Academy Awards, the Daytime and Prime Time Emmys, the Tonys
and other events, and members have interacted live with Tom
Hanks, Oprah Winfrey, David Letterman, Brandon Tartikoff, Rosie
O'Donnell, Faye Dunaway and others. From David Letterman Top Ten
Lists to a private "Industry Canteen" for over 10,000 industry
professionals, Entertainment Drive is the world's largest online
entertainment magazine and interactive forum. To access
Entertainment Drive on CompuServe, type GO EDRIVE. For movie and
TV clips, type GO EMEDIA. For QuickTime scenes from "Interview
With The Vampire," type GO VAMPIRE.
 
Apple Computer, Inc., a recognized pioneer and innovator in the
information industry, creates powerful solutions based on easy to
use personal computers, servers, peripherals, software, online
services, and personal digital assistants.  Headquartered in
Cupertino, California, Apple (NASDAQ:AAPL) develops,
manufactures, licenses and markets products, technologies and
services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.
 
Apple, the Apple logo and Macintosh are registered trademarks of
Apple Computer, Inc. registered in the U.S. and other countries.
Other products or companies mentioned may be trademarks or
registered trademarks of the respective companies and are used
with no intent to infringe upon that trademark.