This page provides important pricing information for base models. Retail price--also known as the Manufacturer�s Suggested Retail Price (MSRP)--is a dealer's asking price as suggested by an automaker. Invoice price, on the other hand, is the price a dealer pays when purchasing a car from a manufacturer. It is always more effective to negotiate up from invoice price than it is to negotiate down from retail price. Fully detailed invoice prices--including dealer costs on optional equipment and special packages--are included in IntelliChoice Just the Facts reports, which are available for most model lines featured in CarPoint. Click the Available Reports link from any model page to learn more.
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