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POP displays |
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Purpose and application
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Point of Production displays attract customers with brief descriptions of names and special features of merchandise in a store. Key items are displayed to promote sales. |
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Necessities
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Large displays are not required, and photos are also usually not necessary. Use an eye-catching, bold font with a simple illustration, if possible. POP displays can be made using a color ink-jet printer and word processor, page layout, or drawing software. |
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Making it work
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POP displays have little value unless placed immediately next to the merchandise on sale. Vary the location of the display to accent the items on sale. When pasting displays onto a board, trim the edges of the paper so that it fits neatly on the board. If you post a display on a wall, it does not need to be printed on thick paper in order to support itself. |
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