Studyabroad.com Newsletter Volume 29


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CONTENT SHARING DEAL WITH VARISTYBOOKS.COM UNDERWAY

Studyabroad.com and VaristyBooks.com are pleased to announce a new content sharing deal. Visitors to VaristyBooks.com are able to view Studyabroad.com program listings without leaving the VaristyBooks.com website.

Studyabroad.com listings are now a part of the Varsitybooks.com Job Center. This new content sharing arrangement is designed to increase Studyabroad.com reach while providing users of the leading online college bookstore an additional rich resource. VaristyBooks.com was recently named by Student Monitor as the most popular web site in the college market.

You can view the Studyabroad.com content on VarsityBooks.com by going to (http://www.varsitybooks.com) and choosing the 'get a job' link, followed by the 'study abroad' link.

This is the first of several high-profile content sharing arrangements currently in the works for Studyabroad.com. Details of other agreements will follow soon. Content sharing will drive signifcantly more traffic to Studyabroad.com.


STUDYABROADWORLDWIDE.COM OPENING

Several months ago we announced that we have acquired and are now managing the StudyAbroadWorldwide advertising cooperative program (http://www.studyabroadworldwide.com). This is a group of 8 study abroad organizations which have banded together to purchase banner advertising to promote their programs. Last year the cooperative purchased ads on the Excite and Lycos search engine networks. This year's budget will go towards advertising on leading college oriented sites including CollegeClub.com, StudentAdvantage.com and VarsityBooks.com.

The group has decided to grow this program from 6 to 8 participants this year, in order to increase the overall budget. Each participant will pay $3000 for the 2000 calender year. The cooperative fund will purchase more than 1,000,000 banner impressions, which will link to the Studyabroadworldwide website. From this website, there are links to each of the participant websites and soon a page of descriptive text will be added for each program.

There is currently one opening in this program. If you would like to find out more about joining this cooperative, please contact Mark Landon at mlandon@studyabroad.com or (610) 364-0400.


SWEEPSTAKES COMPLETE - ENTRANT DATA NOW AVAILABLE

We have just completed our 5th annual Studyabroad.com Sweepstakes. This year's winner has recently been selected, and will be announced once we receive her signed release papers. The grand prize includes a summer study program in Paris, provided by Cultural Experiences Abroad (http://www.travelabroad.com/) along with airfare to Paris, provided by DiscountAirfare.com (http://www.discount-airfare.com/).

This year's sweepstakes brought a record number (3380) of entries. Of these, 2841 entrants said it was OK to share their contact information with organizations who may want to send them promotional materials related to studying abroad. As we have done in the past, we are offering this contact information to our current advertisers at no cost. Data can also be purchased by other organizations for a fee.

Details on ordering this data are available at http://www.studyabroad.com/list/


ADVISORS' PAGE

Studyabroad.com has recently set up a special section of links and information for the study abroad advisor. This section can be reached directly at http://www.studyabroad.com/advisors

Our advisors section was created to support our continued effort to be of service not only to prospective study abroad students, but also to the professionals who advise them. The Advisors' section includes a page of links to useful sites, The Studyabroad.com Handbook, and an order form for advisors to order Studyabroad.com supplies. Please stop by and check it out!


TELL A FRIEND

We have come up with yet another new tool to help spread the word to prospective study abroad students. Students who use our site to send an inquiry to a study abroad program are presented with an opportunity to 'Tell A Friend' about Studyabroad.com.

Once students click on the submit button to send their inquiries, they have the chance to provide a friend's name, email address and a brief note to their friend, which will be delivered automatically by email.

We believe that a recommendation from a friend goes a long way and that this program will surely bring more quality traffic to Studyabroad.com.


WE HAVE MOVED

Last week we completed the move to our new headquarters. We experienced about 1 hour of downtime while we moved our servers, and a day's worth of no phone service. The move went very smoothly and now we can serve you even better.

Our new facility is housed in the University Technology Park in Chester, Pennsylvania, a joint project of University City Science Center, Widener University, and the Crozer-Keystone Health System. The first building in the research park opened in April, 1999 and is notable for its wideband Internet access and connectivity to the Widener University network. Phase 2 is being designed at this time and completion will probably occur in late 2000 or early 2001.

Effective immediately:
Corporate Name: EDU (Educational Directories Unlimited, Inc.)
Phone: 610-364-0400
Fax: 610-497-3812

Address:
1450 Edgmont Avenue, Suite 140
University Technology Park
Chester, PA 19013


NEW ADVERTISERS

We welcome the following new advertisers, all of whom are new since our last newsletter:

AFS Intercultural Programs
BudgetBritain.com
Castle Rock Institute
Georgetown University, EFL
Georgetown University Law Center
Institut d'Enseignement de la Langue Francaise sur la Cote d'Azur (ELFCA)
Instituto Cultural Oaxaca
International Seminar Series
Island Center for the Arts - Skopelos Greece/Mass Art
IUS - Instituto Universitario de Sevilla
New York Film Academy
Saint Petersburg State Technical University
Scuola Insieme
Siena International Music Institute
Suffolk University Law School
TravelCell
Universidad Catolica de Avila
Western International University


TRAFFIC REPORT

**UNIQUE HOSTS BY MONTH

Here's a look at unique hosts (roughly the number of unique users) per month visiting studyabroad.com:

December 1999 (through 12/27): 68,538
December 1998: 27,121

November 1999: 98,813
November 1998: 32,156

October 1999: 99,847
October 1998: 72,774

September 1999: 80,074
September 1998: 52,416

August 1999: 70,356
August 1998: 39,209

July 1999: 60,520
July 1998: 49,774

June 1999: 56,408
June 1998: 37,692

May 1999: 53,824
May 1998: 51,974

April 1999: 61,277
April 1998: 47,279

March 1999: 64,205
March 1998: 49,649

February 1999: 63,855
February 1998: 53,783

January 1999: 66,263
January 1998: 53,325


TRAFFIC FACT OF THE MONTH

We have heard that most search engine queries go to a small handful of search engines. We can back this up with this month's traffic fact.

While Studyabroad.com is very well represented in both major and minor search engines, 86% of our search engine referrals come from just 10 sites. Here they are along with the percentage of search engine referrals we have received from each:

Altavista: 17.2%
Yahoo: 16.2%
Lycos: 10.9%
Go Network: 10.3%
Goto: 8.3%
MSN: 6.4%
Netscape: 5.4%
Google: 5.3%
Ask Jeeves: 3.3%
Excite: 2.7%


TOP 10 EDU Domains

Here are the top 10 EDU Domains visiting Studyabroad.com for the ten month period ending on December 27, 1999. Following each school name you will find the number of pages viewed from that campus during the period.

  1. University of Virginia: 4073
  2. Stanford University: 4042
  3. University of Minnesota: 3934
  4. SUNY College at Geneseo: 3,797
  5. California State University - Berkeley: 3453
  6. SUNY University at Albany: 3426
  7. Harvard University: 3297
  8. Columbia University: 3144
  9. Pennsylvania State University: 3085
  10. University of California - San Diego: 2,973



studyabroad.com
1450 Edgmont Ave., Suite 140
Chester, PA 19013
USA

(610) 364-0400
http://www.studyabroad.com


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