For those of you who are unfamiliar, NAFSA is the Association of International Educators. Based in Washington, DC, NAFSA has sections on Admissions, English as a Second Language, Foreign Student Advising, Community, and Study Abroad. NAFSA is made up of more than 7,000 individuals from 50 US states and from 60 countries. More information about NAFSA and its annual conference can be found at http://www.nafsa.org/
If you will be at the conference, please stop by and see us at Booth #926 on the exhibit floor. We have lots in store for you:
For our advertisers we offer a steady source of prospective students. During this spring semester, Studyabroad.com had an average of 118,000 visits per month from 62,741 unique hosts (computer networks). This is an average of 3933 'surfing sessions' each and every day! Not only are students browsing information on our site, but they are clicking links to advertiser sites, and they are sending email to find out even more. These are serious shoppers!
Recent statistics show that in the average month 2,408 users send a total of 24,072 'Free Listing' inquiries from the Studyabroad.com Free Listing Inquiry Form. This does not count email sent to the dozens of advertisers who bypass the Free Listing Inquiry Form to have inquiries directed through their own customized form. Nor does it count the inquiries which are generated once a student clicks through to our advertisers' web sites.
We have just recently begun monitoring click-throughs to advertiser websites. Based on the early data, we estimate that each month more than 98,000 clicks are generated from our site to our advertisers. This breaks down to about 1.5 clicks per day per advertiser link.
Most importantly, these links are from students who know what they are looking for, and are already interested in studying abroad with a program in the country where the advertiser goes or in an academic area offered by the advertiser. The result is good, strong leads.
Here are a couple of recent quotes from advertisers:
"I would like to thank you for the very fine job you are doing managing studyabroad.com. Certainly 50% of all our queries are now coming directly from your page. Your interface is excellent allowing us very easy follow-up."
"It has been VERY USEFUL to have this service and we NEED to renew. Please send us the necessary paperwork and we will be happy forward payment. FYI, this has helped our recruiting efforts tremendously and have received countless enquiries this past year through studyabroad.com."
"Of course, we cannot stand still. We are constantly moving forward, working to make the site more useful for students, and more productive for advertisers. In the months to come we will be sub-dividing some of our larger directories, making program information easier for students to locate. We will be hiring a full-time marketing manager to oversee our marketing campaigns, which will include an investment in search engine banners. In short, we will continue to do whatever it takes to maintain our position as the most powerful, most effective and most useful online source of study abroad information."
If you run a program of this type, be sure to fill out the form at http://www.studyabroad.com/update to let us know.
Aspera PrivaTeacher
Burren College of Art
European Heritage Institute
ISIS: Institute for Social and International Studies
Loyola Marymount University: The Jesuit China Program
Massachusetts College of Art
Mississippi State University: ESL Center
Morehampton Language Institute
School Year Abroad
Tel Aviv University
Union College: Intensive English Summer Program
University of Amsterdam
World Travel Center
Here's a look at unique hosts (roughly the number of unique users) per month visiting studyabroad.com:
April 1999: 61,277
April 1998: 47,279
March 1999: 64,205
March 1998: 49,649
February 1999: 63,855
February 1998: 53,783
January 1999: 66,263
January 1998: 53,325
December 1998: 27,121
December 1997: 31,424
November 1998: 32,156
November 1997: 40,356
October 1998: 72,774
October 1997: 54,096
September 1998: 52,416
September 1997: 41,789
August 1998: 39,209
August 1997: 37,430
July 1998: 49,774
July 1997: 28,099
June 1998: 37,692
June 1997: 28,648
May 1998: 51,974
May 1997: 39,108
33.56% Navigator 4.x
33.30% Microsoft Internet Explorer 4.x
11.34% Microsoft Internet Explorer 3.x
9.41% Netscape Navigator 3.x
3.71% Microsoft Internet Explorer 5.x
.91% WebTV 1.x
When you add these numbers up, Microsoft is in the lead with 48.35% compared to 42.92% for Netscape!
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http://www.studyabroad.com
