Advertisement rates

Advertisement rates as of January 2000

Chip is the leading Czech computer magazine targeted at IT (hardware, software, business etc.). Every month it brings more than 200 pages filled with actual news from the IT area, hardware and software tests, interesting interviews and feature articles. It does not exclude hot trends. This information is each month brought to almost 250 000 readers from the Czech and Slovak republics. The readership consists not only from the general public but also from enterpreneurs, medic staff and physicians, lawyers, financial clerks and top management from various fields.

In Slovakia, Chip is accompanied by supplement called Chip Plus.

Size: 200 pages on average
Circulation: 50 000
Circulation and sales are audited by ABC Czech Rep.
Periodicity: monthly

Technology: 4 Color rotation off-set on LWC paper 60 g/m2, binding V2

Other ads (4C press):
2nd cover page - 130 000 CZK
3rd cover page - 120 000 CZK
4th cover page - 190 000 CZK

Includes (chalk paper):
right page - 109 000 CZK
left page - 100 000 CZK

Superincludes: (1st include after 1st cover)
1st page (right) - 125 000 CZK
2nd page (left) - 117 000 CZK

Commercial supplements: Please inquire the advertising department for more details.

Charge for special placement: We charge additional 25 % of base price for special placement of the ads (valid for B, G, H, I and K formats).

New services!

1) Cover CD-ROM:
a) placement of a demo-version of your software;
b) commercial video (catalogues, price lists etc.).

2) WWW pages: Buttons, banners.
Click here.

Materials:

Ads are accepted only in electronic form in following formats:
PDF û compatible with PDF 3.0. The file must contain all used fonts;
PS, EPS, PRN û any composite (not separated) postscript Level 2 file. The file must contain all used fonts or the texts must be converted to curves;
CDR û versions 3 to 8. Texts must be converted to curves, otherwise it is necessary to include all used fonts.
Other formats (Illustrator, à) are acceptable only when previously arranged.

3) We accept the materials on following media:
floppies 3,5", CD-ROM, ZIP 100 MB, JAZ 1 GB. Based on an agreement it is possible to use a Bernoulli 150 MB oráMaxoptix 5,25". In all cases it is necessary to provide a verification copy from color laser printer.

Price list (CZK)


Discounts for repeated ads

Wholepage ads		Smaller ads
3x	7 %	3x	5 %
6x	10 %	6x	8 %
9x	12 %	9x	10 %
12 x 1	20 %	12x	15 %

2000 Calendar

No.	Issued	Prints	Deadline
1	16. 12. 1999	26. 11. 1999	23. 11. 1999
2	25. 01. 2000	12. 01. 2000	07. 01. 2000
3	22. 02. 2000	07. 02. 2000	03. 02. 2000
4	28. 03. 2000	15. 03. 2000	10. 03. 2000
5	26. 04. 2000	11. 04. 2000	06. 04. 2000
6	30. 05. 2000	16. 05. 2000	11. 05. 2000
7	27. 06. 2000	09. 06. 2000	06. 06. 2000
8	25. 07. 2000	10. 07. 2000	04. 07. 2000
9	29. 08. 2000	15. 08. 2000	10. 08. 2000
10	26. 09. 2000	11. 09. 2000	06. 09. 2000
11	24. 10. 2000	10. 10. 2000	05. 10. 2000
12	28. 11. 2000	13. 11. 2000	01. 11. 2000
1	19. 12. 2000	04. 12. 2000	29. 11. 2000

Additional discounts are available when combining advertisements in other Vogel Publishing titles (CHIP, CHIP Special, LEVEL, PC Dealer, Computer for everybody). Discount terms will be provided upon request.

All prices are stated excluded VAT (22%). Later changes possible.

Ad withdrawal:
      Withdrawals after order deadline are charged by 30 % of base price.
      Withdrawals after print deadline are charged by 100 % of base price.
Late material delivery is subject to charge up to 15 % of base price.

Attention! Smaller than homepage ads are accepted only in electronic form, deadlines correspond to order deadlines(see materials, 2nd paragraph).