A Web page title is visible in a Web browser title bar (blue bar below). It is used as the text for a "favorite," or "bookmark." It also might be displayed in a list of sites found during a Web search.
A Web page file name is the actual name of the file created in Hypertext Markup Language (HTML) format for a given single page in Microsoft Publisher. It has an .htm or .html extension; for example, Kennel.html. Publisher lets you set a file name for each separate page of your Web publication. "Index.html" and "Default.htm" are both popular names for a home page.
Set the title of a Web page
Set the file name of a Web page
On the File menu, click Save as Web page.
In the File name box, type the name of your Web page.
Click Save.
Note Some Internet Service Providers have a file naming convention that you must adhere to. Check with your service provider to ensure that your file name meets their requirements.