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Some types of shapes can include associated text. Shapes with this feature include most AutoShapes (except lines, connectors, and freeforms), text boxes, and WordArt.
When you type text directly into an AutoShape or text box, the text is attached to the shape, and you can:
Adjust and position the text within it.
Make the text wrap in the shape or place it in the top, bottom, or middle of the shape.
Change the margins between the text and the edge of the shape.
Resize the shape to fit the text precisely.
If the shape is WordArt, you can create shadowed, skewed, rotated, and stretched text, as well as text that has been fitted to predefined shapes. Text in WordArt does not wrap or need margin settings, because the text is an object.