About identifying web pages to search engines and web browsers

To add information to the HTTP header for a page (the information about a page that is not visible to the site visitor), add a user-defined or system META variable. A META tag supplies information about the page — such as an expiration date or a set of keywords that identify the page — but does not affect its appearance.

Adding information to META tags is useful for describing your web page; it can help search engines find and index your page, as well as document information such as how your page was created and what theme it is using.

• User-defined META variable   This variable corresponds to the NAME attribute in the META tag and will not be visible to site visitors.

  An example of a user-defined META variable is:

  • Name=Version
  • Value=Your Product's Name 1.0
• System META variable   This variable corresponds to the HTTP-EQUIV attribute in the META tag and will not be visible to site visitors.  

  An example of a system META variable is:

  • Name=Keywords
  • Value=a list of keywords about your page you would like search engines to see