Association of Ideas - Introduction How many times have you been in the following situation - you are introduced to someone at work or a social function but, when you later try to recall his or her name, your mind seems to go completely blank ? This common occurrence is usually described, incorrectly, as 'forgetting'. When someone says 'I forgot...', the chances are that they didn't forget, really - they just didn't remember in the first place. Think about that idea for a moment - if you initially REMEMBER something , how can you subsequently FORGET it ? That leads us on to an important fundamental of memory training - INITIAL AWARENESS. If you are Initially Aware of something, you will not forget it. All the Memor