Under the visionary leadership of Martin Griss, HP Laboratories' Software Reuse Department (SRD) has put together a multi-disciplinary team to investigate the business, organizational, cultural and technical aspects of creating effective, reuse-based Flexible Software Factories (FSF's). During a Summer internship with SRD in 1992, the author participated in this research program, focusing on business issues. Continuing this work with the SRD-FSF team, the author is currently developing an integrated framework for providing reuse incentives at various levels, incorporating organizational considerations, funding mechanisms, and project and personal performance evaluations that are consistent with reuse goals.