- McDonald's -
Rip-off and Duplication
Posted by: Cara Russell ( Why can't we just get along?, USA ) on October 12, 1997 at 18:34:32:
In Reply to: McPitas in Toronto - What will the McCopy next? posted by Mike Sprout on October 11, 1997 at 20:29:21:
As you may or may not recall, McDonald's did try to market healthier, low fat products a few years back. They flopped. The McLean was not as successful as planned. There are some healthy alternatives still served. The Grilled Chicken Deluxe (without mayo) is pretty healthy, as are salads with light dressing. But these are not big sellers. People who frequent McDonald's do not want healthy. You can't say they didn't try. As for inovation, well, there isn't much going on in the fast food industry. The Quarter Pounder with Lettuss and Tomato (a.k.a McWhopper) has been very successful. R&D is now known as rip-off and duplication. You should know how ever that BK started it with their answer to the Big Mac: The Big King. They will market what ever sells. Origanal or not.
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