1. General information
Male/Female: Female
Age:12
Nationality: white
Occupation:student
Number of children (if any):none
Ever worked at McDonald's?no
Approximate number of inhabitants in your town: 7,000
Approximate number of McDonald's in your town: 12. Are you a vegetarian?yes
3. How frequently do you go to McDonald's?
A. More than 1x a week
B. 1x a week
C. 1x a month
D. A few times a year
E. Only went once
F. Never
(i have stopped going to McNasty since i was 10)
4. When you go to McDonald's, what do you order? fries
5. What do you like best about McDonald's? Why?nothing because of what they do to the earth and animals
6. What do you like least? Why?everything because...
7. If you had to use three words to classify McDonald's, what would they be? Nasty,non-enviromental (doesnt care about the enviroment),and slaughters (slaughters animal)
8. If you don't eat at McDonald's, where do you eat when you want a quick meal? Taco Bell (i ask them to take off the meat)
9. Are there other fast food places that you prefer? If so, which ones? If not, why don't you like fast food? I only like Taco Bell
10. Describe what you think of as the "typical" McDonald's customer.
I think it is a kid or someone that is sick enough to eat there
11. How did you find this website? Yahoo
12. If you are not American: Have you ever been to America?
If you are American: Where else have you traveled? Just in america
13. Describe your vision of America in one sentence.
no comment
14. Do you think of McDonald's as distinctly American? Why or why not? no comment
15. If you are not from America, do you think that McDonald's has a special marketing strategy for your country? (Ads, packaging, products, look of restaurant, etc.) Does this make them more or less appealing?...............................
16. Do you think that the marketing campaigns have impacted your view of McDonald's (whether negatively or positive)? If so, which parts were most effective and why? no
17. Describe an advertisement you have seen for McDonald's.
That stupid clown and those stupid things that are always with him like blow up the crappy meals of something
18. Finally, is there anything else you would like to add? General feelings on McDonald's, suggestions for further research, etc.
None.
