- Capitalism and Alternatives -

advertising sure works

Posted by: The Everett Citizen ( IWW, OBU ) on September 01, 1997 at 18:19:03:

In Reply to: advertising because it works posted by Kevin on September 01, 1997 at 09:51:14:


: What insight do you provide? The fact that these corporations use :these tools to advertise these products says less about how stupid and :how much they lie...rather because it works.

Lying works, just ask the global conglomerates formerly known as big tobacco (who, incidentally, still make most of the products you buy).

:The fact remains that the majority of advertisments are aimed at :increasing sales to the market segment that purchases the equipment. :Your argument is silly because you are attaching the wrong side...it is :not the fact that the corporations lie or are stupid, it is based on the :fact that the majority of consumers are wrapped up in a world that does :not consist of global events, news, philosophy, art etc....your real :disgust should be with the public, not the corporation...

That is why I am talking to people like you, who buy this kind of thing hook, line and sinker. We can and should assert our rightful power over the corporation, not allow the opposite. These posts are not letters to corporations, but to those who can and would do something about it.

:they are only serving a need that exists..however repulsive that may :seem to you...it is always interesting to read your cynical and sarcastic :retorts that are not very well thought out.

They are masters at creating a need where one did not exist before. Example: commercial shows a huge pill that a man is climbing to the top of, with the pharmacological name of the drug at the top. When the man reaches the top, the announcer says, "ask your doctor if XXXXXX is right for you." They don't say what it is, what it is for, and why you would need it, (you don't) it is just something to sell you to create a cash flow for their investment.

: Perhaps we should all buckle down and view the world you see....that :way we could at least agree on what perspective you would enjoy.

Perhaps you will. Perhaps through dialog we can come up with an even better way of doing things, that no-one yet has thought of!

: Rather than bitch and complain about the perils and evils of big :business why don't you get off your ass and do something positive.

I believe communicating with my fellow citizens is something positive, and I do believe people have the right to advocate changes and point out inequities within our current system.

: The educated middle.

I hope your education continues, and you never stop learning.

Mike, The Everett Citizen




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