THE POWER OF THE WRITTEN WORD*
      
           It's probably the most powerful tool of any business, but 
      may also the most neglected.  Using this tool properly can make 
      the difference between success or failure.  Between happy 
      customers or no customers.  Between growth or closure.  To use 
      this powerful tool requires no special skills or equipment, costs 
      less than 40 cents to implement, but can have a most profound 
      effect on any business large or small.
      
           This tool is--written communication.  Usually in the 
      form of a letter.  Sometimes in the form of display or classified 
      ad.  Regardless of the form used, the results can be dramatic.
      
           Our own business grew from an idea and $200 in 1988 into an 
      international marketing company with over a million dollars in 
      sales in less than three and a half years.  And almost every penny 
      we earned, every project we undertook, every major advancement we 
      made was the result of a letter we had written to someone.
      
           A single letter can make a difference.  The investment in a 
      single stamp, piece of paper, and an envelope may be under 50 cents, 
      but the return on that single letter can be worth hundreds of 
      thousands of dollars.  We know.  It worked that way for us.  And 
      it is working that way for many other beginning and growing 
      businesses.
      
           Still, many businesses don't understand the need or beneficial 
      return of writing letters.  And some that do, don't know exactly 
      where to start.  So to show others how it has worked for us, we 
      compiled this book of letters we've used to help our business grow.
      
           And as you read through this book you'll see how we used the
      written word in many different ways to make our business grow.  
      You'll see how a single letter can save you hundreds of dollars, or
      earn you thousands.  You'll see how to use letters to build customer 
      good will.  To make connections with celebrities.  To find new        
      clients.  And how to get free publicity for your new business or      
      product.

           And alongside each letter you'll see information I've supplied 
      telling you why the letter was created, how it was used, and the
      effect it had.  Plus, in many letters I'll tell you the psychology 
      that went into writing the letter so you'll understand why I did 
      certain things the way I did.
      
           I've also included some personal letters I wrote that may also 
      help you in your personal like.  You'll see the letter I developed 
      that allowed me to sell my home in just 14 days -- in one of the 
      most depressed real estate markets in North America.
      
           Everything you see in this book is an actual letter, display 
      ad, or classified ad I've used in my own business, or something we 
      developed to help other people use in their business.  Some letters 
      are actually one of a series of letters.  Each series of these 
      letters is so noted so you can keep up with the development over 
      time.  
      
           Anyway, this is the real thing.  Just the way it happened.  
      Except in some cases the names have been changed to protect the 
      innocent.
      
           You have my permission to use these letters any way you like (as 
      long as you don't sell them to others).  
      
           Again, I wish you all the success in your business ventures.
      
                                               Sincerely,
      
                                               Bill Myers
      
      *NOTE: This is the introduction to, "The Unfair Advantage Letter 
      Book" created by Bill Myers and from which the information in this 
      electronic book was taken.  Because of their difficulty to reproduce
      effectively in a text format, the actual letters and ads from "The
      Unfair Advantage Letter Book" are NOT included on this file--
      presented here is only some of the powerful tips and advice for
      creating effective, profit-producing advertisements and sales 
      letters that Bill Myers has used to create millions of dollars in 
      sales.  They can work for you also.  

           However, to gain an even bigger advantage in your advertising
      efforts, you should get a hold of the complete "Unfair Advantage 
      Letter Book," which contains dozens of profitable classified ads, 
      display ads, press releases, and sales letters which you can freely
      emulate, modify and downright *steal* for use with your own products 
      or services.  To get this valuable book, see the last chapter "For 
      An Even BIGGER Advantage."

           GOOD LUCK!