ELECTRONICS FOR IMAGING, INC.

APPROVED REQUISITIONS

AS Of JUNE 1997

Fax number (415) 286-8663

MARKETING:

This senior-level position will lead the marketing teams responsible for all elements of Product Marketing and OEM Partner Marketing. The Product Marketing team is accountable for successful product launches including marketing plan, launch plan, product definition, product positioning, and marketing mix. The Director of Product Marketing and the marketing team will be responsible for the implementation of the marketing plan including: advertising, promotional messages, focus groups and public relations objectives for select EFI products. The Partner Marketing team is the primary advocate and communication link between EFI headquarters operations and it's global OEM business partners. The Director of Product Marketing also provides leadership to product development teams regarding market requirements, and contributes key input on product features, specifications, priorities and development. Requires 5-7 years experience with a variety of product marketing responsibilities in the digital graphic arts or desktop publishing industries, including demonstrated leadership capability. Experience managing relationships with third parties or business partners is an advantage. Exceptional verbal, written and presentation skills are essential. BS/BA rq'd; MBA a plus.

This position is responsible for the company’s communication and public relations strategy, plan, and implementation. Responsibilities include maintaining high visibility for the company, its products, and its corporate officers among key members of the press and analyst communities. The successful candidate will bring 7-10 years public relations experience in a high technology environment, including 3+ years driving public relations strategy. Extensive media contacts and exceptional writing/presentation skills a must. BA/BS degree in Public Relations, Marketing or equivalent required.

This senior-level position will lead the teams responsible for all elements of Product Marketing and OEM Partner Marketing. The Product Marketing team is accountable for successful product launch including product definition, product positioning and promotional messages, focus groups and public relations objectives for assigned products within EFI's product lines. The Partner Marketing team is the primary advocate and communication link between EFI headquarters operations and it's global OEM business partners. The Senior Product Marketing Manager also provides leadership to product development teams regarding market requirements, and contributes key input on product features, specifications, priorities and development. Requires 5-7 years' experience with a variety of product marketing responsibilities in the digital graphic arts or desktop publishing industries, including demonstrated leadership capability. Experience managing relationships with third parties or business partners is an advantage. Exceptional verbal, written and presentation skills are essential. BA/BS or equivalent required, MBA a plus.

This position will develop marketing programs for EFI's OEM Sales Channels. Additionally, this position is responsible for working with each OEM to launch EFI's product into the OEM sales channel (including beta test, pricing, positioning and promotional strategies). Includes development of sales tools and programs, sales training and promotional activities. The qualified candidate will have 3-5 years experience in high tech marketing (sales experience is a plus). We are looking for individuals who can handle multiple priorities in a matrixed environment. BS or equivalent required, MBA a plus. Excellent presentation and communication skills are a must.

SALES:

This position is responsible for managing the dealer sales activities, providing technical and sales training. Will also make sales calls with dealer representatives, develop ;and implement sales programs to attain dealer and EFI dealer goals; participate in dealer trade shows and open houses; provide channel, product and user feedback to EFI corporate headquarters; and maintain working forecast be dealer. Must thoroughly understand dealer sales cycle, i.e. contact, analysis survey, T & C's, etc. The ideal candidate will have 1-3 years sales experience in a related industry, excellent verbal and written communication skills, a strong working knowledge of PC, Mac, and UNIX applications. Must be willing to travel. BS in business/technical field or equivalent, MBA preferred. This position will be located in the Chicago, Detroit, Montreal or Toronto area.

The ideal candidate will achieve sales targets of Fiery products by coordinating the worldwide activities of the Ricoh and Minolta sales channels. Manage all EFI HQ sales and channel marketing functions for Ricoh, Minolta and their OEMs. Liaison with EFI European and Japan sales efforts. Work with accounts to price, position, and launch new Fiery products. The required skills are a minimum of 7 years of sales experience in the digital printing or computer graphics industries. Majority of experience selling to computer resellers and/or large end-users. We are looking for someone with a thorough understanding of color printing industry, as well as major account of OEM sales experience. . Also requires working knowledge of PC, Mac, Unix systems and applications. BA required/MS preferred. Travel is required, excellent communications skills and self-motivation are necessary. Multiple openings for OEM Sales Managers in United States, Singapore, Hong Kong and Japan.

This individual will have worldwide responsibility for our production systems sales and marketing, including; developing OEM product strategy, launch plans, channel training, seminars and incentive programs that drive sales. Reports to Director of Worldwide Sales. Individual will act as liason between EFI Headquarters and field sales operations in North America, Europe, and Asia. The ideal candidate will have a minimum of 3-5 years sales experience in a related industry; knowledge of prepress graphics arts and printing is a must. Excellent verbal and written communication skills required, as is a proven track record in developing account relationships at Senior levels and a working knowledge of PC, Mac, and Unix Systems and applications. Position based in San Mateo Headquarters. BS in business/technical field required. MBA preferred.

Last modified 11 Jun 1997.