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Excerpt

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Whole Earth Review

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Menu

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•
Advertising in the Yellow Pages
This is a helpful book if you are considering advertising in the Yellow Pages (and for some businesses it’s essential), or if your Yellow Pages advertising has not been successful.  One message of this book seems to be that the Yellow Pages work in spite of the Yellow Pages.  There are pitfalls galore, not the least being the disreputable and/or incompetent salespeople who sell Yellow Pages advertising.  Mr. Wagner has made a career of this small but important area, and his book covers just about everything on the subject.
                                                                 — Bernard Kamoroff

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• WHOLE EARTH
 • LEARNING
  • RESEARCH
   • News

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3 of 5

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