ACTION PRODUCTS INTERNATIONAL CAPITALIZES ON MARS
96-12-06 15:30:54 EST
Source: AOLNewsProfiles@aol.net
OCALA, Fla., Dec. 6 /PRNewswire/ -- Based on the recent news of possible
life on Mars, Action Products International (Nasdaq: APII) announced today it
has created a product designed to capitalize on the Mars excitement.
Action's new T-shirt, emphasized with strikingly real computerized
"photographs," began shipping to retailers just before Thanksgiving. The
design is screen-printed using a four color process on a black shirt. The
title of the T-shirt is "Discovered! Life on Mars." It's a unique
interpretation of a scientific discovery, showing Martian spacecraft zooming
around the red planet's surface.
The Mars T-shirt sold at a rate of one unit every ten seconds
during the
initial hours after its introduction. Customers bought the Mars design sight
unseen. Since the release, sales have continued to accelerate. Many stores
which purchased the T-shirt initially have placed subsequent orders. Sales
brochures of the design have also fostered further sales. The Company is
presently in its third press run of its meteoric design.
Ron Kaplan, Action's President and CEO, stated, "As a result of the
recent news, we've released this product earlier than anticipated." Action
Products
International plans to launch a major new line of T-shirts and other wearables
early in 1997.
Action Products International, a leading manufacturer and
wholesaler of
edutainment and leisure merchandise, is a publicly owned company that serves
retail outlets of museums, zoos, theme parks, attractions, and other
educational specialty retailers.
CO: Action Products International
ST: Florida
IN: HOU
SU: PDT
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