Advanstar and NewTek Announce New Publication


Dynamic new magazine to provide extensive information to NewTek user community


CONTACTS:

Michael Skerly (Advanstar Communications)
(714) 513-8400

Steve Herrmann, NewTek, Inc. (Director, Marketing Communications)
(303) 448-9700

November 7, 1996

Advanstar Communications, the publisher of PC Graphics & Video and NT STUDIO, and NewTek, Inc., manufacturer of LightWave 3D™, Video Toaster™ and the Video Toaster Flyer™, announced today the creation of NewTekniques, a new publication that will address the burgeoning marketplace of NewTek's users and products.

"Advanstar recognizes a great publishing opportunity to serve the unique information needs of NewTek's dynamic user community," said Michael Forcillo, Publisher, Advanstar Communications. "NewTekniques will provide extensive how-to editorial content not available in any other publication. NewTek's loyal and fast growing community clearly deserve a focused publication."

The inaugural issue of NewTekniques, debuting at NAB 97, will be a complete "how-to" magazine for the users of NewTek products, including the Video Toaster, Flyer and LightWave 3D. The magazine will provide current technical information, tutorials, product reviews and techniques from leading experts.

"NewTek is excited that a company of Advanstar's reputation and experience is providing a magazine to meet the needs of our users," said Tim Jenison, chairman and founder, NewTek. We know that Advanstar will provide the high quality publication that our customers expect and deserve."

In addition, Advanstar will produce and manage The NewTek International User and Developer Conference in Fall of 1997 that will encompass the entire NewTek product line along with third party developers, strategic partners and other peripheral companies. This conference will feature comprehensive training seminars, educational sessions for end users and dealers, and numerous exhibits.

Advanstar Communications, through its Advanstar Publishing division, is a leading trade magazine publisher primarily in the United States and Europe with 55 magazines. Advanstar Expositions, another division, is a major exhibitions organization with over 59 exhibitions in the United States, Europe and Asia. Advanstar Marketing Service provides a wide range of marketing services in support of Advanstar's advertisers, exhibitors and other corporate customers.

Headquartered in Topeka, Kansas, NewTek Inc. is the leader in providing full featured video editing and special effects tools at a price that allows anyone to produce professional video and graphics. The company's products are used worldwide on projects from home video to feature film and have won awards for television shows such as Babylon 5 and Star Trek. NewTek's sales and marketing office is located in Boulder, Colorado. Contact NewTek at 1200 SW Executive Drive, Topeka, KS, 66615. (913)228-8000. FAX (913)228-8099, http://www.newtek.com.


NewTek is a registered trademark of NewTek, Inc.
Video Toaster, Video Toaster Flyer and LightWave 3D are registered trademarks of NewTek, Inc.