XYZ Project

v0.0
Created 00/00/00
Last Modified 00/00/00


[product graphic/picture]

1.0 Overview

[Brief synopsis of customer problem and solution. Top 3 product features/benefits, primary competition]

2.0 Market Analysis


[Description of target customer(s). Current and projected market growth for the next 5 years (units/revenue). Market research plans/results. Competitive solutions/products and differentiating features.]

3.0 Product Description

[Description of current product and it's relation to existing and future products within the product family.]

4.0 General Feature List


[Detail high level features/components and user benefits. Add 3 features for each top level feature/component]

5.0 Market Schedule


[Information on Competitive version and release dates, future availability of standards, market expectations]

6.0 Pricing


[Outline existing product family pricing, target customers, competitive pricing. Plan and results of pricing research.]

7.0 Revenue/Expense Forecast


[Projected expenses including salary. Forecasted revenues based on anticipated schedule]

8.0 Advertising and Promotion Plan


[Overall Advertising strategy. Information on number and types of publications and overall costs.]

9.0 Press Release Plan


[Media strategy. Discuss any product pre-release information]

10.0 Direct Mail Plan


[Detail the direct mail campaign strategy. Outline the target market, dates, materials, promotion, pricing and total cost]

11.0 Channel Promotion/Marketing Plan

[Plan to launch products in various channels.]

12.0 USP


[Unique Selling Proposition]

13.0 Marketing Descriptions


[Enter the 50, 100, and 200 word marketing descriptions of the product]