XYZ Project

v0.0
Created 00/00/00
Last Modified 00/00/00
[product graphic/picture]
1.0 Product Overview
[Product overview and customer solutions.]
2.0 Media Strategy
[Outline general media objectives and strategy including pre-release strategy]
2.1 Print Media
[Specific plan for all print media, schedule and cost.]
2.2 TV
[Specific plan for all TV coverage, schedule and cost.]
2.3 Radio
[Specific plan for all radio coverage, schedule and cost.]
2.4 On-Line
[Specific plan for all On-Line information, schedule and cost.]
3.0 Reviews
[Projected reviews and schedules. Product requirements for each review and points
of contact.]
4.0 Points of Contact
[Points of contact for all media contacts related to this product.]
5.0 Press Kit Materials
[Materials required for the press kit, schedule and responsible parties.]
6.0 Launch Plan
[All information related to launching the product including timing, pre-announcements,
exclusive coverages, call-downs.]
7.0 Press Release
[Schedule and strategy]
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