XYZ Project

v0.0
Created 00/00/00
Last Modified 00/00/00


[product graphic/picture]

1.0 Product Overview

[Product overview and customer solutions.]

2.0 Media Strategy


[Outline general media objectives and strategy including pre-release strategy]

2.1 Print Media

[Specific plan for all print media, schedule and cost.]

2.2 TV


[Specific plan for all TV coverage, schedule and cost.]

2.3 Radio


[Specific plan for all radio coverage, schedule and cost.]

2.4 On-Line


[Specific plan for all On-Line information, schedule and cost.]

3.0 Reviews


[Projected reviews and schedules. Product requirements for each review and points of contact.]

4.0 Points of Contact


[Points of contact for all media contacts related to this product.]

5.0 Press Kit Materials


[Materials required for the press kit, schedule and responsible parties.]

6.0 Launch Plan


[All information related to launching the product including timing, pre-announcements, exclusive coverages, call-downs.]

7.0 Press Release

[Schedule and strategy]