v0.0
Created 00/00/00
Last Modified 00/00/00
[product graphic/picture]
1.0 Overview
[Brief synopsis of customer problem and solution. Top 3 product features/benefits,
primary competition]
2.0 Market Analysis
[Description of target customer(s). Current and projected market growth for the
next 5 years (units/revenue). Market research plans/results. Competitive solutions/products
and differentiating features.]
3.0 Product Description
[Description of current product and it's relation to existing and future products
within the product family.]
4.0 General Feature List
[Detail high level features/components and user benefits. Add 3 features for each
top level feature/component]
5.0 Market Schedule
[Information on Competitive version and release dates, future availability of
standards, market expectations]
6.0 Pricing
[Outline existing product family pricing, target customers, competitive pricing.
Plan and results of pricing research.]
7.0 Revenue/Expense Forecast
[Projected expenses including salary. Forecasted revenues based on anticipated
schedule]
8.0 Advertising and Promotion Plan
[Overall Advertising strategy. Information on number and types of publications
and overall costs.]
9.0 Press Release Plan
[Media strategy. Discuss any product pre-release information]
10.0 Direct Mail Plan
[Detail the direct mail campaign strategy. Outline the target market, dates, materials,
promotion, pricing and total cost]
11.0 Channel Promotion/Marketing Plan
[Plan to launch products in various channels.]
12.0 USP
[Unique Selling Proposition]
13.0 Marketing Descriptions
[Enter the 50, 100, and 200 word marketing descriptions of the product]
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