What is a Web keyword?

Keywords (also called metatags) are words that are typed into an Internet search engine to find a specific kind of Web site. To help people find your site, identify keywords that represent your site. To maximize access to your Web site, identify as many variations of a word or phrase as possible.

If a person searches on one or more of your keywords, your site is listed in the results of their search. The more representative your keywords are and the more keywords you have that match what the user is searching on, the higher your site is in the list of search results.

Here are some tips for choosing keywords for your Web site: