![]() | Advanced Link Manager User Guide |
The "Advanced Tutorial" will guide you through some more advanced features of Advanced Link Manager and will explain in more detail the ones you've been introduced to in the Getting Started tutorial.
The Backlinks Report is a tabular report that displays the web pages that actually point to your target domain along with a lot of related useful information.
The quality of both your referrers and the links pointing to your website (which are also known as backlinks) are powerful factors that affect the position of your website for relevant keyword searches. The Backlinks report will show you a comprehensive view of your backlinks and how their importance is ranked in the search engines.
![]() | Note |
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The information contained in this report will only be available after the second step of the update has been completed. This step is the one that checks whether your referrers are actually linking back. |
The Backlinks report is tied to a date: the date when the update was made. Thus the report will display (for each selected domain) the backlinks information for the date when the update took place.
When an update is currently running, you can still access the old data by going back to a previous date. The "Date" drop-down list box in the top right corner of the Backlinks report allows you to select the date for which the information is displayed:
The first drop-down selects the date you wish to compare to, referred to from now on as the previous date. The second drop-down selects the current date that the information is displayed for.
With the Backlinks report you can easily spot out the referrers casting the most valuable "votes" for you. Identifying those important referrers will be a lot easier if you sort the referrers using the available criteria:
Sort referrers by rank.
Click on the "Rank" table column header to sort referrers by their Rank. You now can easily see referrer domains with high rankings.
This is a valuable indicator of the quality of your referrers because referrers with high rankings will cast a more powerful "vote" to your pages thus increasing their relevance in search engine results.
Sort referrers by Alexa rank.
Click on the "Alexa Rank" table column header to sort referrers by their Alexa traffic rank value. This information is collected through the Alexa Toolbar from the users.
The lower the Alexa traffic rank, the more powerful the "vote" casted to your page is. This is because a lower Alexa traffic rank for a referrer (indicating a greater number of visitors and page views for that website) will increase the chance of getting more traffic to your web pages.
Sort referrers by the number of outbound links.
This is the overall number of links to other websites from the referrer URL/domain.
Click on the "Outbound Links" table column header to sort referrers by their outbound links number. You now can easily spot referrer domains with fairly big outbound links number.
The greater the overall numbers of outbound links, the least powerful the "vote" casted to your page is. This is because having many outbound links decreases the power of the "vote" casted by a web page.
Sort referrers by the number of backlinks.
Click on the "Backlinks" table column header to sort referrers by the number of their backlinks (these are the links pointing to your website). You can now easily see referrer domains with high number of links pointing to your website.
The Backlinks report also gives you information about how the number of backlinks change between two updates. This information is presented in the following columns:
Added.
The "Added" column contains the number of links (pointing to your domain from a web page) that have not been detected in the currently selected previous update.
Removed.
The "Removed" column contains the number of links (pointing to your domain from a web page) that have been detected in the currently selected previous update, but not in the currently selected date.
Normal.
The "Normal" column contains the number of links (pointing to your domain from a web page) that were detected in both the currently selected date and the previous one.
Monitoring the changes of the number of backlinks between two given dates allows you to easily figure out whether your efforts to increase the link popularity of your website have proven to be successful.
The Backlinks report can also display detailed information about each of your backlinks. Just select a referrer and see its backlink details displayed in the lower right panel.
For each backlink you have comprehensive information available:
Link Text.
This is the text contained in the hyperlink. This is a valuable indicator of the quality of your backlinks. This is because search engines consider the text contained in a backlink very important. If this text contains keywords you are trying to compete for, your relevance in search engine results will definitely improve.
URL Title.
This is the title of the referring page. This is a valuable indicator of the quality of your backlinks. This is because the title of the page is very important for search engines. Having a link from a web page that has a title which contains keywords you are trying to compete for, may bring you more traffic from people searching for these keywords.
No follow.
A "Yes" value indicates that the link to your website is not going to be considered by search engines in rank calculations, although traffic is not prevented to be referred to you.
The value "Yes" appears only if:
a given backlink from a referrer page has a rel="nofollow" hyperlink attribute set or
a given referrer page has the content="nofollow" META tag attribute set in the header.
Status.
This is the status of the backlink. It can be one of the following values: "Added", "Removed" or "Normal", allowing you to monitor the dynamics of the backlink.
Type.
This is the type of the link. It can be either "Text" or "Image".
Sometimes the number of backlinks to a website can be overwhelming. Filtering the backlinks using a certain criteria will help in most cases.
One of the filters that you can use is the status of a backlink:
Examples:
Filter your "No Follow" links.
Let's say you want to spot the websites having "no follow" links to you.
It's easy, just:
select your website's domain in the left panel and
choose the "No Follow" value in the display filter.
You may be interested to get in touch with those websites about that. This is because when a search engine sees a 'no-follow' attribute in a hyperlink, it will not follow it, nor consider the destination page in page rank calculations.
Filter your "Removed links".
Let's say you want to find out which of your referrers has removed links to you since the currently selected previous update.
It's easy, just make sure your website is selected the left panel and choose the "Removed" value in the display filter.
Now you if you see any such websites you may be interested to get in touch with those websites about that.
Additionally you can filter the backlinks by domain name, URL or link text. Just select one of the three criteria available, enter the text you are looking for and Advanced Link Manager will filter out the referrers and links that do not match the given text.
Examples:
Filter your links by text.
Let's say that one of your most important keywords are "latest news". Since the link text affects your search engine rankings, you may be interested in finding who's linking to you using those keywords in link text.
It's pretty easy, just:
select your website's domain in the left panel,
choose the "Link Text" value in the "Filter by:" list box and
type in the "latest news" in the "Filter by:" text box.
However, you may also want to find out who's linking to your competitors using the "latest news" keywords in link text. Just change the selection in the left panel to the competitor's websites you are interested in.
Some of the websites that are linking now just to your competitors could also be linking to you. In this regard, you may consider contacting such prospective referrer and suggest the text you want in the link and also which page you want the link from.
Filter your "Text" links from a referrer domain .
Let's say you want to see only the "Text" (as opposed to "Image") links from a certain referrer domain.
It's pretty easy, just:
select your website's domain in the left panel,
choose the "Domains" value in the "Filter by:" list box,
type in the domain of your choice in the "Filter by:" text box and
choose the "Text" value in the display filter.